So You Think You Want to be an Image Consultant?

By AICI OH/PA president Kristen Kaleal (http://kristenkaleal.blogspot.com)

I receive several calls and emails every month from people who want to do what I do for a living.

People naturally assume that my career involves lots and lots of shopping. How fun does that sound? For most women, it probably sounds like the best job in the world!

While yes, I do provide personal shopping services, there is far more to it than that.

There are several prerequisite skills for an image consultant:

- A Great Eye – This is something that can’t be taught. We look for harmony, balance and visual interest in our clothing and accessories. What flatters our coloring, our body and our face?

- Knowledge of Color – There are many facets of this. Personal color is just one of them. Which colors look best on a person? While this skill is entirely learnable, one must also have a great eye to put colors together to create visual interest and harmonious outfits. There is also the psychology of color and the use of color in creating slimming body lines.

- Understanding of Proportion – How do you make a long torso balance with shorter legs? What size print should a petite woman wear? Why are horizontal stripes almost always a bad idea? Again, this falls into the “great eye” category. You can learn this, but academic image training can only take you so far before instinct needs to kick in.

- The Art & Science of Shopping – This doesn’t mean if it’s pretty, you buy it. Shopping is easier said than done in most cases. Can you build a wardrobe from the ground up that looks like it was created with a master plan in mind? Can you help someone shop in their own closet – seeing new ways to use what they already have?

- Do you understand Fit? You don’t have to be a master tailor to know if an article of clothing needs a mere tweak or if it won’t fit properly regardless of what work is done to it.

If you want to be a working image consultant and do this full-time, it is imperative to have a good business mind. I spend the majority of my time – probably 80% - marketing. Networking, speaking engagements, my newsletter, the articles I write, my blog, and even my forthcoming book are some of the ways I market what I do. I have relationships with the media and with people in related professions who refer me business. I am in the paper, in magazines, or on TV on a regular basis.

We recommend the book The Perfect Fit by Lynne Marks, AICI CIM and Dominique Isbecque, AICI CIP to determine if image is the right field for you.