Meeting Started at 6pm
Reviewed what PR is- radio, print, TV, internet
Prepping a Press Kit/Media Kit - suggestion: "spend $ on a professional photo" Sara recommended Milton Perry in Philly
Sara Canuso and JoJami both suggested the book and online course - "Book yourself solid" - Michael Ports (www.bookyourselfsolid.com)
JoJami - suggested using Sabina at www.redbranchpr.com - she does an inexpensive press release jumpstart kit
Writing a Press Release - create a "buzz" - have a "hook"
Key Points - be an expert - write an article (start small with local newspapers/mag)
JoJami - have 5 key talking points ready for interviews
Brian - has a PR person - Megan Smith www.brownstonepr.com
Topic of Color
There is a lot of interested from all present to get certified in color - Chris Baeza will contact Donna Cognac of Essential Colors to inquiry if she would come to Philly for training.
Meeting Ended just before 8pm
Presentation and discussion was done by 7:30 with time for more networking
In attendance: Donna Dixon, Sarah Canuso, Nicole Green, Brian Lipstein, Fatiha Occhialini, Dana Persia, JoJami Tyler, Chris Baeza-Submitted by Chris Baeza
