Meeting Minutes - Philadelphia

Monday, February 04, 2008

Meeting Started at 6pm

JoJami Tyler and Dana Persia began with a joint presentation on PR - Dana handed out a packet with lots of examples and information - key topics below

Reviewed what PR is- radio, print, TV, internet

Prepping a Press Kit/Media Kit - suggestion: "spend $ on a professional photo" Sara recommended Milton Perry in Philly

Sara Canuso and JoJami both suggested the book and online course - "Book yourself solid" - Michael Ports (www.bookyourselfsolid.com)

JoJami - suggested using Sabina at www.redbranchpr.com - she does an inexpensive press release jumpstart kit

Writing a Press Release - create a "buzz" - have a "hook"

Key Points - be an expert - write an article (start small with local newspapers/mag)

JoJami - have 5 key talking points ready for interviews

Brian - has a PR person - Megan Smith www.brownstonepr.com

Topic of Color

There is a lot of interested from all present to get certified in color - Chris Baeza will contact Donna Cognac of Essential Colors to inquiry if she would come to Philly for training.

Meeting Ended just before 8pm

Presentation and discussion was done by 7:30 with time for more networking

In attendance: Donna Dixon, Sarah Canuso, Nicole Green, Brian Lipstein, Fatiha Occhialini, Dana Persia, JoJami Tyler, Chris Baeza

-Submitted by Chris Baeza

Next Philadelphia-area Meeting!

When: Monday, February 4th, 5:30pm - 8:00pm

Where: Henry Davidsen Showroom, 17th and Spruce Streets, Center City Philadelphia

(There are parking facilities on 17th Street and on Spruce Street, and street parking is also available.)

5:30-6:00 networking

6-6:45 Speaker and discussion
PR and your business, how to make it work for you.
JoJami will talk to us about what it would take to get you more PR!

- Why PR?

- How to get started

- Do you have a catchy “Hook”?

- Writing an effective press release

- Starting local and moving your way up

JoJami Tyler is an Image and Media coach, who works with actors, speakers, authors, and entrepreneurs to build their media wardrobe and perfect their on camera presentation.

JoJami is the co-author of “TV Image, Live~ How to get on TV and perform like a star” and writes for the fashion blog, www.fabulousafter40.com. She is an image expert for radio and TV and most recently a guest host on QVC.

6:45 –7:30 Speaker and discussion
Topic: TDB

7:30-8:00 networking

Please try to arrive by 5:30 so that you have time to find parking, and have a few minutes to meet everyone before we get started.

Also, please remember to bring $5.00 to cover the cost of snacks and beverages.

If you have any questions, please feel free to call or email:

Chris Baeza
www.elementalessence.net
Cell: (610) 529-5524
Email: personalstyle@verizon.net

Minutes from the Board Meeting 11/4/07

Board Meeting Minutes
AICI OH/PA Chapter
November 4th, 2007
Columbus, Ohio 1:00 to 4:00

Board Members:
Kristen Kaleal (President) LisaMarie Luccioni (Treasurer/Past-President)
Erica Torres-Dudziak (Vice-President) Jill Haney (Secretary)

Proceedings

President's Report:

- Update on the Delaware Valley Satellite Meetings.

- The goal is to grow the chapter and have more Eastern Pennsylvania involvement, including leaders with board positions.

- Conference call to be held with current board members and interested OH/PA members from the Delaware Valley area – most likely in January. Will put out an open call shortly.

- The 2008 OH/PA AICI meetings will be held as follows: March 2nd, June 15th, September 7th, and November 9th. All meetings will be held on Sundays in Columbus, Ohio**.

- Discussed possibility of holding next meeting at Macy’s at Easton or Polaris (since we now have a PR contact) for a tour of the store, preview of spring trends, and secrets of department store shopping.

**Other locations to be determined. We are looking for a meeting space that has a meeting room but will not pay for use of room above lunch price (hotels are currently charging $150-$250 setup fee, which as a small chapter, we will not incur). We are also losing $60 or more at each hotel meeting per meeting due to guaranteed counts. A possible option is Panera Bread, which typically has meeting space. If anyone in the Columbus area has any suggestions, please let us know.

Vice-President's Report:

- Discussed the AICI Leadership & VP Marketing conference calls.

- The AICI Publicity Handbook, which can be downloaded on the website, can be used to market our chapter and our own businesses.

- Anytime any of us is in the news, please send the information to AICI headquarters.

Treasurer's Report:

- Our chapter is fiscally sound! The Chapter Financial report was submitted and approved by HQ.

- This report must be submitted to HQ two times a year in order to get chapter rebate of $60 per member.

- Chapter checking account has a balance of $951.43 with additional rebates pending.

Other business:

- Board members discussed the idea of having a chapter retreat in 2009. Pittsburgh is a possibility as it would encompass both the PA members and OH members.

- Members discussed the option of getting CEU's for the retreat as this would help draw more members and possibly members from outside of our chapter, as there was an interest in the 2007 retreat from outside the chapter IF there were CEU credits offered.

- Submitted by Jill Haney, Secretary

Pics from the 1st Delaware Valley Satellite Meeting

JoJami Tyler, Nicole Green, Donna Dixon, Fatiha Occhialini, Brian Lipstein, Dana Persia, Sara Canuso, Ann Bernicker, Diane Reginato, Jennifer Ashton, Chris Baeza

Sara Canuso, Chris Baeza, Diane Reginato, Ann Bernicker

Brian Lipstein, AICI

JoJami Tyler (side of head to camera), Dana Persia, Nicole Green, Sara Canuso, Chris Baeza, Diane Reginato, Ann Bernicker, Jennifer Ashton

Photos courtesy of Renu Dalal

Delaware Valley Satellite Meeting Agenda

November 5, 2007

5:30 – 6:00pm – Networking / Introduction and Welcome by Renu Dalal, MS, AICI

6:00 – 6:30 – Session 1 – Brian Lipstein, AICI

Topic: The Details of Menswear

· Machine vs. Hand construction in suits.

· What fabrics work best for your client?

· Quality vs. Quantity - how to justify the investment.

Brian Lipstein, AICI is Vice President and Co-Founder of Henry A. Davidsen, Master Tailors & Image Consultants. Building on over 100 years of family tailoring tradition, Henry Davidsen focuses on outfitting professionals and helping clients plan the strategic use of their image in their career.

6:45 – 7:15 – Session 2 – Sara Canuso

Topic: Clarity of your Fees and Services

· Being clear on your services, hourly verses package pricing.

· What are the services you are offering?

· Do you currently have a Niche?

Sara Canuso is President of A Suitable Solution and advises some of the Philadelphia region's most successful men and women on the impact of image. As a speaker, writer, teacher and motivator, she also helps clients entering the business arena to cultivate a polished professional image that commands respect and to acquire a winning presence.

7:30 – 8:00 – Session 3 – Chris Baeza

Topic: Intention; “What you think is what you will receive”

· Creating the vision for what you have “in mind” to be, do and have.

· Vision story

· Mapping

· Feng Shui tips @ intention

Chris Baeza is a trained Fashion Feng Shui® Facilitator. Fashion Feng Shui® is an innovative, transformational dressing technique inspired by Feng Shui, Fashion Feng Shui® teaches you how to dress with mindfulness & intention so that your clothes express your authenticity and attract your deepest desires. Chris has over 15 year in the fashion business, Fashion Feng Shui® Facilitator, and is apprentice to a Color Me Beautiful consultant.

First Delaware Valley Satellite Meeting

Dear AICI members of the Delaware Valley,

I already know some of you, but wanted to introduce myself for the benefit of those whom I have not yet met: my name is Renu Dalal, and I am a personal wardrobe consultant in Philadelphia; I have been an AICI member since 2004.

For some time now, I have been discussing with local colleagues about the inconvenience of going to NYC for AICI meetings, not to mention that Columbus, OH, is virtually impossible to get to without committing a full day or more...So when Kristen Kaleal, the president of the AICI OH/PA Chapter asked about member interest in putting together local meetings, I thought I'd volunteer to coordinate the first (of many, I hope!) Delaware Valley Satellite Meeting.

I believe it is very important to have an AICI presence here in the Delaware Valley - with almost twenty members total in Delaware, SE Pennsylvania, and South Jersey - it would be wonderful to have a network of colleagues with whom we can share tips, ideas, and even overflow business. I have already been in conversation with a few members about possible dates, locations, and topics of discussion.

Mr. Brian Lipstein of Henry Davidsen, has graciously volunteered his showroom at 17th and Spruce Streets, in Center City Philadelphia, as a location for our first meeting, and we are looking at the early evening (5:30-8:00pm) of Monday, November 5th as a tentative date. Please let me know at your earliest convenience if this date, time, and location would work for you - at least for our first meeting, I'd like to have as many people attend as possible.

In addition, if you have any ideas for topics of discussion, or questions you'd like to ask of your colleagues, or if you'd like to lead a short presentation, please let me know at your earliest convenience. Some topics already proposed include: fee structure - hourly vs. package rates; sources for outside sizes (plus, petites, and very tall); and men's' image. Also, just FYI, we would like to collect from each attendee, $5.00 at the door, to cover the cost of refreshments (bottled water, beverages, light snacks) for the evening.

I look forward to hearing from all of you soon - your participation will help us make our first meeting a great success!

Warm Regards,

Renu
484-270-8355
renu@flairconsulting.com

Thank you, Renu! Looks like everyone is looking forward to this event!

- Kristen