Want YOUR business to generate MORE INCOME?

If anyone has wondered how I get into the local media all the time, I’m going to share all my secrets with you!! How was I quoted and interviewed in the largest newspaper in Ohio twice in the last month? How did I have editors from Inside Business AND Cleveland Magazine at one of my corporate programs in December? How am I mentioned on the radio, in blogs and on podcasts on a regular basis? And most importantly, how have I made tens of thousands of dollars by creating buzz about my business that local magazines, newspapers and television have all picked up on? You will learn: - How to put together a media kit and how to leverage the media attention you receive! - How to create a professional-looking press piece from a newspaper article. - How to use your professional bio to draw the media to you. - What to watch out for when dealing with media people (a.k.a. misquotes, misspellings and editors, oh my!).

Join me at our meeting June 3rd for a truly profit-building experience!!!

Truly, isn’t that why we’re all in business??? Media attention will help you get there faster! Registration is now open!! www.aiciohpa.eventbrite.com P.S. For those of you in the Cleveland area, I will be on the Channel 19 6pm news this Thursday and Friday AND I’m doing a fashion show with the wives of the Cleveland Indians on Channel 3 in June. Believe me, I have some big secrets to share at this meeting!!! Kristen Kaleal President-Elect AICI OH/PA Chapter kristen@kkimagedesign.com (440) 742-0385

You are cordially invited to

Visit Our Chapter Blog and Join our Yahoo Group!

Here are a couple new communication tools we are going to try out.

Please let us know what you think. We are very open to suggestions of how to apply them for the benefit of the chapter.

http://AICI-OHPA.blogspot.com

http://groups.yahoo.com/group/AICIOHPA

Next Meeting June 3, 2007!!

Greetings, Everyone!

I know it seems like we just had our last meeting (and yes, we did!), but I wanted to let you know how thrilled I am for our next event on June 3^rd!!!

***

- We will be back at our usual location – the Columbus Airport Marriott.

- Everyone in attendance will be entered in a drawing for a $25 Macy’s gift certificate!!

- Start getting your points toward eligibility for the Chapter Member of the Year Award! (details are coming!)

- We will have our new chapter officers in place for this meeting and we will discuss the next exciting chapter year!

- We will also talk about ideas for our chapter retreat for August 17-19 in Cleveland!!!

- Book Report!
I would like to ask everyone to bring a book that has had an influence on your style, your life, or your business, and share with us what you learned from it.

If you no longer have the book itself, perhaps print its Amazon.com page to bring with you.

- We have two of our own presenting on the agenda:

Kristen Kaleal (hey, that’s me!)
Crafting Profitable Media Relationships
Learn to create media interest in your business and develop strategic symbiotic relationships to take you to a new level of prominence and profitability in your market!

Sarah Lunt, AICI
Creating Wardrobe Books for Your Clients
Learn how to efficiently and effectively put together personalized Wardrobe Books that not only benefit your clients but also boost your bottom line! Getting dressed has never been easier for your clients!

Registration is now open. You can view the details at:

www.aiciohpa.eventbrite.com

On behalf of the entire chapter board, we are looking forward to seeing you there!

Kristen Kaleal

President-Elect

AICI OH/PA Chapter

kristen@kkimagedesign.com

(440) 742-0385

* If you are interested in sharing a ride with others from your area, please let me know and we can help you coordinate it. We have members traveling south from Cleveland and north from Cincinnati for every meeting.

Meeting Minutes 4/1/07

Welcome to our newest member, Jill Haney from Cincinnati!

Special thanks to LisaMarie and Katrina for their highly informative programs. We all learned a lot of info that can be quickly applied to our own businesses (and lives!)

Current Chapter Business

(1) Secretary Michelle Washington has left the image industry to pursue her fashion stylist career. We wish her the best.

(2) Something to look forward to: Katrina mentioned the Mid-Atlantic chapter attended the New York chapter’s education day and made a weekend of it, complete with shopping. We mentioned attending New York’s or Chicago’s education day next year and turning it into a little get away.

(3) Ways proposed to improve membership and meeting attendance:

- Chapter Member of the Year Award starting in June

(winner has to have attended 3 of the 4 yearly meetings)

- $25 department store gift certificate given away at each meeting (this will mean $100 for the year taken out of chapter funds, but will be worth it)

- If anyone connects with any member regarding our industry, please forward their contact info to kristen@kkimagedesign.com – I will be keeping a spreadsheet.

- Consider holding a meeting or two in Cleveland, where there is a denser population of members and potential members.

- A limit of two drop-ins by potential members before we expect them to join the chapter.

(4) Treasurer’s Report

- Current chapter funds = a little over $1000 with $480 in rebates ready to be released to us – will put us over $1500.

- Treasurer LisaMarie needs to buy some stamps :)

(5) Chapter will start a Fed Ex account for sending official documentation to corporate – easier than sending through the mail, and much easier to track.

(6) Katrina will check with January presenter Linda Thomas about our CEU’s.

(7) Chapter Elections

- Corporate wants nominations closed before the start of conference. Any chapter member is welcome to run. LisaMarie has graciously offered to serve as treasurer for one more year.

- The nominees are:

President – Kristen Kaleal

Vice-President – Erica Torres-Dudziak

Secretary – Jill Haney

- Voting will be in May by electronic ballot.

- We have decided to remove the VP Membership role for this coming year since boosting membership needs to be our primary goal. The president and VP will collaborate their efforts first and foremost to bringing the membership to a safe level (our goal is a consistent 20 members) to assure the future viability of the chapter.

(8) Katrina will complete documentation of our programs for the chapter – LML & KK from yesterday and KK from 1-29-06.

(9) We have also been discussing a chapter retreat in Cleveland over the summer. This would be Fri-Sun, potentially August 17, 18 & 19.

Some of the program ideas:

- New program roundtable – everyone gets to create a new program, complete with marketing and promotion ideas.

- Life Coaching – have fun, less stress in your career

- Makeup & Hair education

- Menswear

- Tailoring

- Search engine optimization (SEO)

- Upgrade your professional bio workshop

- Underwear Intervention

We need to do some research and figure out prices for members and non-members.

***

Next meeting: June 3 - Columbus Airport Marriott 1-5pm
(www.AICIOHPA.eventbrite.com)