Contact Information

  • jmbohio@aol.com
  • Chapter President- Jennifer Betts

Thursday, December 18, 2008

New Committee Positions for 2008-2009 Term

Our VP of Education/President Elect is looking for individuals who would be interested in being on the Education Retreat Committee. This committee will assist with planning our 2009 Education Retreat which will be held in PA.

If interested, please contact Michelle Pratt at michelle.pratt@chellebelle.com .

Our VP of Membership is looking for individuals who would be interested in being a part of our Membership Committee. This committee will be working on putting together and implementing a strategic recruitment plan for our chapter as we plan for the next couple years.

If interested, please contact Tonya Woods at firstimpression-id@hotmail.com .

AICI OH/PA Chapter Membership Meeting Minutes 12.06.08

Akron, OH

9: 00 a.m. – 9: 30 a.m. Breakfast & Networking
The meeting began promptly at 9:00 a.m. Erica Torres-Dudziak welcomed everyone to the meeting and started the icebreaker and introductions. Those present at the meeting included:
Candace Bradfield
Michelle Pratt
Erica Torres-Dudziak
Amanda Levy
Tonya Woods
Jennifer Betts
Francoise Litch
Brenda Johnson
Latasha Morgan

At the beginning of the meeting attendees led a discussion on networking and ideas to increase business. Some ideas included participating in social media outlets, women’s events such as trade shows and bridal fairs, weight loss programs and senior citizen living center programs.

Other ideas included possibly hosting an “Image Consulting Convention” that includes different specialties of image consulting and have outside vendors in the beauty industry pay to be part of the event.

Attendees also talked about business referrals. Some helpful sources included the AICI Web site, data service and working with vendors in the beauty industry. To help with challenges of gaining new clients attendees shared their innovative ideas on how to increase their business.

9:30 a.m. – 10: 30 a.m. Association/Chapter Updates

VISION
Erica started off the chapter and association updates by providing the following information to attendees:

a. Changes: The OH/PA chapter has undergone several changes in the past couple of months. The rest of 2008 and all of 2009 will be about planning and setting “long term” goals to sustain the chapter and its projected growth.

b. Expansion: We have expanded by having meetings in the PA area for members who could previously not participate--Historically our OH meetings have been in Columbus. We are going to try new locations/topics/events this year to see what works. The chapter is also pleased to announce that membership has been expanding since 2007. The following expansion goals were given:

The chapter’s current membership: 34
Chapter Board Goal for this year: 50
Average # of participant per meetings: 5-10 (between OH & PA meetings)
Number of attendees per meeting goal: increase to 40% of membership

d. Chapter meeting schedule: Our next meeting is planned for Friday March 20th, 2009 and we are planning to have a social event at a restaurant in the evening and get some dining etiquette training from one of Ohio’s most sought after Business Image Consultant’s, Danielle Turcola!

e. Increase membership involvement and expertise: We want to have more CEU education topics and bring awareness about certification opportunities—if anyone is interested in a phone study group please let Erica know. For a local study group for FLC exam email Erica@positiveperceptions.info and we can gauge interest and see how we can set something up.

f. Increase membership: The chapter will offer a Member of the Year Award to help increase chapter involvement.

g. Increase media presence: In order to continue to grow the chapter we will look to add a VP of Marketing for 2009 to focus on creating a voice for the chapter through press releases, publicity through AICI publication and connecting with philanthropic opportunities. If you are interested in this opportunity for next year please contact Erica.

h. Increase board 2009-2010: As mentioned we would like to add a VP marketing and have committee sign ups with voting. Erica will be bringing “Role Descriptions” to the next meeting in March to start gauging interest.

CHAPTER BOARD
Erica introduced the current board members:
President- Erica Torres-Dudziak
Treasurer- Brian Lipstein
Secretary- Amanda Levy
VP Education/President Elect- Michelle Pratt
VP Membership- Tonya Woods

Michelle led a discussion on her role as VP of Education. Michelle will plan the 2009 Education retreat as well as create innovative programming to increase chapter involvement. She also talked about and how members can get CEU’s as well as participate in an upcoming Education retreat and Education committee:

a. Michelle outlined the benefits of attending AICI’s annual conference and that it is the best venue to earn CEUs.
b. Michelle also reminded attendees that our local chapter can host CEU events and topics can be certified ahead of time by AICI. Topics can vary and can include working with outside organizations/individuals to increase attendance at events.
c. Having certification by taking the FLC or earning your CIM or CIP is a great way to establish credibility for yourself and your chapter. Visit AICI’s Web site at www.aici.org to learn more.
d. Michelle is currently planning the 2009 Education Retreat and is looking for volunteers to be on the Education Committee.

Tonya Woods, the chapter’s current VP of Membership talked about her role. She will welcome new members and reinforce benefits of attending meetings and being part of AICI. Her recruitment strategies to help increase involvement in 2009 include:

a. The chapter’s goal is to increase membership to 50 members and to keep moving forward as a chapter.
b. Tonya’s goal is to find interactive ways to make recruitment fun. Meeting attendance has been a challenge and she is currently looking for ideas to help increase involvement.
c. Tonya challenged members to try to recruit at least one person to the chapter to help reach 2009 goal.
d. The chapter has completed a membership feedback survey to help determine recruitment needs/opportunities.
e. Please contact Tonya directly if you are interested in being on the Membership Committee to help with the 2009 Recruitment Strategy.

10:30 a.m. – 11:30 a.m. “Branding”- Michelle Pratt
The meeting’s guest speaker was Michelle Pratt, MBA, founder and principal of Chelle Belle, The Image Advocate, an image consulting and special event planning company. Michelle is also the current VP of Education and President Elect.

Her presentation titled “Branding” offered the following learning objectives:
Understanding branding; Assessing your business mission; Analyze your market; Understand benefit vs. feature; Define your Unique Selling Proposition (USP); Determine your brand message; Create a tagline and Develop brand identity.

Throughout her presentation Michelle asked attendees to participate in writing exercises that helped give attendees an objective and tactical view of their own current business practices. After the presentation attendees understood how to create effective message to help strengthen both their personal brand and their company’s branding.

11:30 a.m. – 11:50 a.m. Color Training Opportunity
The chapter has received several requests to offer color training locally. Candace Bradfield presented a color training opportunity through Colour me Beautiful which will be taught by Pat Henshaw co-author of “Color Me Confident”. This color analysis system is different from the “four seasons” color technique and offers clients wallets with their selected colors.

The color training opportunity is still in the planning stages but will be a three-day course held tentatively in Cleveland in June 2009. The specific location of the meeting is still being determined. Please continue to check the chapter Web site and blog for updates.

11:50 a.m. – 12:00 p.m. Wrap Up/ Surveys
Membership feedback surveys were given out to all attendees and were filled out before the end of the meeting. Erica provided closing comments and thanked everyone for attending. The next OH/PA chapter meeting will be held on Friday, March 20 in the evening. The location is to be determined.

The meeting concluded at 12:00 p.m.

Thursday, November 20, 2008

AICI Ohio December Member Meeting

When: Saturday, December 6th, 2008

Time: 9:00 a.m. to 12: 00 p.m.

Location

Yocono's Italian Foods

1666 W. Exchange St.

Akron, OH 44313

Education Topic: "Branding"

Cost

Members $21.00 (Breakfast Included)

Non Members $35.00 (Breakfast Included)

RSVP

By December 4th, 2006

Join us for networking, fellowship, and information on how you can grow your business!

Our education topic speaker, Michelle Pratt, MBA, is founder and principal of Chelle Belle, The Image Advocate, an image consulting and special event planning company.

Register at http://aicidecembermembermtg-emailinvite.eventbrite.com

Sunday, November 16, 2008

Recent Chapter Transition & December Member Meeting

Greetings,

Our OH/PA AICI Chapter is very excited to bring new workshops and opportunities to you!

Due to a recent change in our board of directors I am excited to present our chapter’s 2008-2009 Board of Directors to you:

President: Erica Torres-Dudziak

President Elect/VP Education: Michelle Pratt

Treasurer: Brian Lipstein

Secretary: Amanda Levy

VP Membership: Tonya Woods

This is going to be an exciting year for our chapter. Our chapter has grown in size by almost 100% in the past year and we are striving to continue to see new faces and hear new voices.

With new people comes new ideas, and creativity is definitely a characteristic of our chapter. This chapter year we are going to try different city locations so that more of you can have a chance to participate in an educational session.

If you would like to learn more about image consulting, network with other consultants and affiliates, promote your products or training programs, than you will definitely benefit from our next chapter meeting being held on Saturday, December 6th 2008 from 9:00 a.m. to 12: 00 p.m.

This meeting will consist of networking, AICI national and local updates, an educational component, and the last 20-30 minutes will be reserved to learn about local training providers or products that could benefit your business.

The meeting location and details will be sent out via Event Brite within the next few days. If you would be interested in talking about your training/product please email me so that I can add you to the agenda.

We look forward to seeing you soon!

Erica Torres-Dudziak
President
AICI OH/PA Chapter

Thursday, October 16, 2008

AICI OH/PA 10.12.08 Meeting Minutes

AICI OH/PA Chapter Meeting
Meeting Minutes

October 12, 2008
Attended: Kristen Kaleal- Chapter President, Erica Torres-Dudziak- Chapter Vice President, Tonya Woods- Chapter VP of Membership, Michelle Pratt- Chapter VP of Education, Danielle Turcola, Jocelyne Elyse, Jennifer Betts, Dawn Zima, Theresa Olson


Survey Results
We went over the Survey Monkey results on increasing meeting/chapter participation (results on spreadsheet distributed)

Adding CEU’s
 Michelle Pratt will look into how to get programs certified for CEU
offerings

Distance
 Have the 2 larger groups (OH/PA) meet quarterly
 Have nearby cities have more informal meetings throughout the year
 Ohio’s central meeting location will be in Mansfield- locations for
secretary to research are: Comfort Inn, Ashland University, Libraries,
nearby Amish restaurant (Camp Mohican for longer OH events)

Day/Time
 Alternate quarterly meetings from Friday evenings to Saturday mornings
 2 meetings on Friday (6pm- 9pm) evenings and 2 meetings on Saturday mornings (9am-12pm)
 Shorter meetings with snacks included (i.e. Friday meeting 3 hrs with a snack during meeting)
 Erica Torres-Dudziak will send out a revised tentative meeting schedule for 2008-2009 AICI OH/PA Chapter year.

Topics
Suggested meeting topics:
a) Product Development
b) Business Development (insurance, umbrella policies, LLC vs. Partnership, etc.)
c) Best Business Practices
d) Dining Etiquette (Danielle volunteered to give workshop at no cost to the chapter)
e) Personal Branding, Internet marketing, Dressing Men

Mentorship Program
 It was suggested to have a mentorship program for OH/PA Members ONLY
 Members should email Erica Torres-Dudziak their availability and expertise they could share as a mentor to other OH/PA members
 The idea would be we would learn and grow from each other

FaceBook
 Important media tool
 You can link YOUTUBE on it
 Twitter is another great networking in conjunction with Facebook (microblogging service)

Education Day
 We are looking to have an education day on a Saturday in October 2009 potentially in Pittsburgh
 All day program offering CEU’s
 Potentially 1 key CEU speaker and a couple non CEU presentations from our members (topics may be on: Basic Color Theory/Principles, body/style, dressing men?)
 Education Committee will have a teleconference call scheduled for November to sstart the planning process

Action Steps
 Michelle will get details on how to get programs CEU certified
 Erica will send out a tentative 08-09 chapter meeting schedule with new location
 City leaders will take initiative to set up mini meetings (if desired) in their area with local members
 Members will email Erica their expertise and availability for Mentorship Program
 Erica will coordinate with Michelle to set up Education Committee teleconference for November

Saks Fifth Avenue Tour
Kristen Kaleal set up a tour of the Saks Fifth Avenue Club Tour with Dixie Lee Davis. We learned about the protocol of geographical inventory, tips on dressing the cost conscious man, and we were able to see how our clients could benefit from working together with an image consultant and a Saks Personal Shopper.

For information on AICI's OH/PA Chapter please contact Erica Torres-Dudziak at Erica@positiveperceptions.info

Friday, September 12, 2008

Congrats!

Congratulations to our members who completed
New Member/Image Review Training!

Jennifer Betts

Kathy Callan

Amanda Levy

Brian Lipstein

Theresa Olson

Jocelyne Walker

How to blog with Blogger

1. Create a Gmail account


2. Go to www.blogger.com and log in with your gmail account.


3. Click on the blog you want to contribute to. It will most likely be the Chapter
Archive.


4. Click “new post” and type away or paste text. Sometimes you will have to alter the
layout of the text, but it shouldn’t be too difficult.

The blog defaults to the correct font and size.

You can add photos, links, etc with the toolbar.


5. Include labels. Click “show all” and pick the labels that apply to your post. Or create a new label if you need to.


6. When you’re finished, click “publish post.”


7. You will have the option to view the blog in a new window or edit your post.

Definitely check on your post and see if it needs edits. If you edit, just publish and check again until it looks right.

Sunday, September 7, 2008

Board Meeting - September 8, 2008

1. Ethics

2. Goals

- Increase Membership

- Increase Revenue

- Support Tools

3. Chapter Records

4. Member of the Year

5. Positions & Responsibilities

- President / Kristen Kaleal

- Vice-President / Erica Torres-Dudziak

- Treasurer / Brian Lipstein

- Secretary / Amanda Levy

- VP Membership / Tonya Woods

- VP Education / Michelle Pratt

6. Education Weekend

7. Planning Ahead

8. Chapter Survey

9. Notes

Tuesday, July 29, 2008

Board Meeting - 7/29/08

Brief History of Chapter

GOALS

Grow & sustain membership

Increase profitability from meetings and

Education Weekend (August 2009)

DUTIES

All

Participate in AICI counterpart calls 2-3 times a year

Attend quarterly board teleconference

Learn to utilize the chapter blog (need a Gmail account)

President – Kristen Kaleal

Main contact

Marketing & Communications officer

Vice-President – Erica Torres-Dudziak

Education Weekend point person

Plan & promote quarterly board meetings (week before or week after meetings)

Manage Member of the Year program

Treasurer – Brian Lipstein

Fiduciary contact

Budget

Secretary – Amanda Levy

Books venue for Ohio meetings

Records chapter meeting and board meeting minutes

VP Education – Michelle Pratt

Coordinate speakers and programs for events

Lead Education Committee (Jennifer Betts and Kathy Callan)

VP Membership – Tonya Woods

Create and manage prospect database

Send welcome note to new members

Member/prospect surveys

Check our chapter email and respond to requests

Sunday, July 27, 2008

2008 Member of the Year

Congratulations to our 2008 Member of the Year, chapter president Kristen Kaleal!


Monday, July 14, 2008

Cool Careers You've Never Heard Of - Image Consulting

From MSN Careers

Image consultant
Image consultants advise people with discretionary income how to make positive impressions -- through appearance, wardrobe, etiquette and communication skills -- in order to get ahead in their careers and social lives, and boost their self-confidence. You don't need a college degree, but organizations such as the Training Institute School for Image Consultants (http://www.newyorkimageconsultant.com/) in New York City offer course work in color analysis, wardrobe and style analysis, and personal shopping.

Want to make this your dream job? Join the Association of Image Consultants International (http://www.aici.org/) and see if you can work as an apprentice to someone who has already established herself in the field.

Sunday, March 30, 2008

New Member Training Course

If you are planning to participate in the new member training course, here is some info you will need.

- Training will be via conference call and will be two 45-minute sessions per month for three months. (Cell minutes or normal long distance rates will apply.)

- Teleclass sessions will be on Tuesday evenings, 8-8:45pm (that is the only evening I have available on a regular basis).

- You will need to order the text we will be working with:

Looking Good: A Comprehensive Guide to Wardrobe Planning, Color & Personal Style Development by Nancy Nix-Rice. It is a standard text in the industry and touches on almost every aspect of style and image. Amazon.com has them new and used.

- Any AICI OH/PA member is welcome to participate in any of the sessions. If you are not yet an AICI member, we ask that you join the organization before April 15th if you would like to be a part of this course.

- If you have been an AICI member for under a year and participate in at least 5 of the classes and complete all of the assignments, you will receive a certificate of completion.

- Having this course under your belt will be a great foundation for your business and will get you off to a strong start. In addition, if you wish to sharpen your skills and build on your knowledge base, this is a great (and free!) resource we're providing for our members

SYLLABUS

Session 1 May 6 Intro to Image Consulting

Session 2 May 20 The Basics of Color

Session 3 June 3 Personal Style Evaluation/Fashion Personality
Session 4 June 17 Working with Clients – Wardrobe Evaluation
Session 5 July 8 Working with Clients - Shopping

Session 6 July 22 Marketing & Business Basics


About the Facilitator – Kristen Kaleal
I am a full-time image consultant and personal stylist. I present seminars to corporations, colleges and women's organizations on the topics of professional image and personal style. My personal clientele include television personalities, professional athletes, business people, and women looking to improve their self confidence.

I trained with a former Hollywood wardrobe consultant and at the London Image Institute under Lynne Marks, one of the seven Certified Image Masters in the world.

I teach fashion consulting at Virginia Marti College of Art & Design and am an online and print columnist. I am regularly featured as an expert in the local media. My newsletter goes to over 16,000 people on 6 continents.


Monday, March 10, 2008

Future Leaders Conference Call - March 11

AGENDA

Advantages to serving on the Board

What to expect in the next Chapter year

Meeting Attendance

Surveys

Monthly Conference Calls for Chapter Board

Support – International Board, Intl. conference calls

Broadcast emails and posting archives to the blog

Education Weekend - Summer 2009

Position Descriptions
Below are the best descriptions we have of each position. Please understand that since we are a small chapter, we sometimes need to be “jacks of all trades.” Some of the duties listed are simply what has worked for us in the past.

President

Acts as chief communication officer

Establishes meeting agenda, leads meetings

Promotes certification process to members

Coordinates marketing efforts aimed at media and prospective members

First contact point for prospective members – passes to VP Membership to start recruiting process

Oversees Chapter blog and archives

Vice-President

Supports president in Chapter initiatives

Chief Researcher

Oversees Board positions

Co-leader of meetings

Ensures compliance with Corporate (Chapter Accord, Bylaws, etc)


Secretary

https://www.aici.org/membersonly/kit_sec_duties.asp

Keep accurate the history and records of the association.

Send out minutes within one week of meeting.

Schedules meeting room locations, food service, room set up

Record all minutes from:

Annual Membership Meetings

All Board of Director’s Meetings

International Board Conference Call meetings

Strategic Planning Meetings (SPM)


Treasurer

https://www.aici.org/membersonly/kit_treasurer_duties.asp

Act as chapter financial manager and advisor; ensuring that proper accounting procedures are established and accurate financial records are maintained.

Act as liaison to AICI Headquarters and the International Treasurer for chapter financial business.


VP Membership

https://www.aici.org/membersonly/kit_vp_membership_duties.asp

Leads recruiting activities

Create and maintain Membership Database (ongoing duty)

Welcome new members on behalf of Chapter Board

Receive updated membership lists from President who receives them from International Board

Follows up with prospective members


VP Education

https://www.aici.org/membersonly/kit_vp_education_duties.asp

Plans programs with Board approval

Determines budget with goal to be at least self-sustaining

Books speakers

Has CEU credits approved

Leads Education Committee in planning of Education Weekend (Summer 2009)

Communicates with International VP Education to brainstorm ideas and ensure compliance for CEU’s

Sends thank you letters to presenters


Education Committee

3 Chapter members plus Board members who wish to participate

Supports VP Education in planning Educational programs, Education Weekend (Summer 2009)

Participates in quarterly conference calls to plan Education Weekend (calls will become monthly an then weekly, leading up to the event)

Researches speakers, CEU-approved programs


Thursday, March 6, 2008

Meeting Minutes - March 2, 2008

Attended: Kristen Kaleal (President), Erica Torres-Dudziak (Vice-President), Arnita Nina Kindle, AICI, Kristie Burnett, Shawn Ozoglu, Jocelyne Walker, Clarissa Stevens

Introductions
The meeting started with introductions of the AICI members and non member visitors. Kristen gave an overview on the history of our chapter and we welcomed Nina Kindle as our newest member (previously a member of the Chicago chapter). Some of the visitors are looking to get into the image industry where as others have been in the industry for several years.


Lunch and Networking

During lunch a large portion of our conversation was on the topic of Color.
As color always remains a popular subject Kristen suggested how it would be great to have someone come in and do a workshop on the foundational basics of color theory. We all agreed that having an idea of your personal colors is what disciplines you when you are shopping for yourself and your clients.

Great Tips & Sharing
Clarissa Stevens, previous AICI chapter member, shared the idea of her CBS check; starting with identifying a client’s Color, Body Analysis, and Style.
She also mentioned she had been suggested to use a cigarette case to hold your business cards: large enough to carry your cards and other people that you meet with a design to camouflage any scratches.

Conference Call
We will be having a conference call on March 11th at 8:00 p.m. to discuss our chapter’s upcoming leadership openings and involvement.
You have to be a member to participate on the board. We will be nominating for the following positions: President, Vice-President, Treasurer, Secretary, VP’s of Education, Marketing and Membership, as well as adding an education committee which the VP of Education will lead.

Reasons to get involved in the Chapter Board include looking more established in the industry (even if you're green), increased access to those making things happen in our chapter, increased visibility to the International Board and among high-ranking experts in the image field, and an opportunity to shape the future of the chapter through our decisions and activity.

Member of the Year Award
Last year we started the member of the year award with our chapter.
To qualify you must be a member of our chapter and criteria was based on participation and recruitment effort. We will be voting in early April and the winner will be announced at conference this year in Tampa, in our next chapter newsletter, and win a $50 gift card and plaque.

Education and Training
We discussed the idea of having a mentorship program for new members to gain insight into the field and be better prepared as an entrepreneur.
The idea would be for them to be paired with an experienced member and have unlimited email contacts and one to two phone conversations per month. This could be accomplished with a drawing to create random pairings. More to come on this. Job shadowing was also suggested by a visitor.

Erica will follow up with the international board to see if it is official that members can put AICI after their name and those who have passed the FLC can put FLC after their name.

We are looking at having the next summer retreat in Pittsburgh in 2009.

The page of links for AICI-approved training programs can be found here:

http://www.aici.org/resources/index.htm

Be sure to seek out the best training that fits your needs. Connect with the trainers and ask questions!

Books were brought in and shared as great ways to get more information on the field and get started with your business:

a. “What’s my Style” by Alyce Parsons
b. “Dress for Success” by John Malloy
c. “Color me Beautiful” by Carole Jackson
d. “Looking Good” by Nancy Nix-Rice
e. “Guerilla Marketing” by Jay Conrad Levinson
f. “Guerilla Publicity” by Jay Conrad Levinson
g. “How not to look old” by Charla Krupp

Ideas to get you noticed by the public

  • Letters to the Style Editor-introduce yourself
  • Woman Networking Organizations
  • Meetup.com-networking
  • Fashion week

Workshop

Nina Kindle AICI, OH/PA chapter member, did a workshop for us on Image and Diversity. The group participated in a conversation about what diversity is and how important this topic is in relation to what is going on with our country and its current presidential elections. We discussed how diversity can play an impact on internal communication with coworkers as well as external communications with customers. Nina discussed the Primary Dimensions of Diversity (Age, Race, Gender, Sexual Orientation, Physical/Mental Ability, Ethnicity/Nationality, Religion, and Class) as well as the Secondary Dimensions (Education, Income, Family Status, Organizational role, Geographic location). She stated that as humans, it is the Secondary dimensions we want to be known for.

All of us enjoyed and appreciated the “Paradox of Diversity” statement she shared with us:

-We are each unique and like no one else
-We are each like some other people and unlike other people
-We are each like all other people


The workshop ended with a discussion on how to manage diversity in our lives.

- Submitted by Erica Torres-Dudziak

Quarterly Columbus Meeting Agenda - Mach 2, 2008

Welcome & Introductions

Lunch & Networking

Chapter News

Presentation

Nina Kindle, AICI ~ Image & Diversity

Break

Leadership & Involvement

Future leaders conference call March 11th

~ Member of the Year

~ New Chapter Positions

Membership & Marketing

Education & Development

~ Training Sources

~ Mentorship Program

Panel Discussion for

New & Prospective Image Consultants

~

2008 Meetings

June 15, Sept. 7, Nov. 9

AICI Conference - May 15-19, 2008 - Tampa, FL

Tuesday, February 5, 2008

Meeting Minutes - Philadelphia

Monday, February 04, 2008

Meeting Started at 6pm

JoJami Tyler and Dana Persia began with a joint presentation on PR - Dana handed out a packet with lots of examples and information - key topics below

Reviewed what PR is- radio, print, TV, internet

Prepping a Press Kit/Media Kit - suggestion: "spend $ on a professional photo" Sara recommended Milton Perry in Philly

Sara Canuso and JoJami both suggested the book and online course - "Book yourself solid" - Michael Ports (www.bookyourselfsolid.com)

JoJami - suggested using Sabina at www.redbranchpr.com - she does an inexpensive press release jumpstart kit

Writing a Press Release - create a "buzz" - have a "hook"

Key Points - be an expert - write an article (start small with local newspapers/mag)

JoJami - have 5 key talking points ready for interviews

Brian - has a PR person - Megan Smith www.brownstonepr.com

Topic of Color

There is a lot of interested from all present to get certified in color - Chris Baeza will contact Donna Cognac of Essential Colors to inquiry if she would come to Philly for training.

Meeting Ended just before 8pm

Presentation and discussion was done by 7:30 with time for more networking

In attendance: Donna Dixon, Sarah Canuso, Nicole Green, Brian Lipstein, Fatiha Occhialini, Dana Persia, JoJami Tyler, Chris Baeza

-Submitted by Chris Baeza


Monday, February 4, 2008

New & Prospective Members Conference Call Minutes

(Thanks to Erica for typing these up)

CONFERENCE CALL FOR NEW & PROSPECTIVE MEMBERS

MEETING MINUTES - 1/29/08

General Information

  • AICI is an international organization with around 1200 members.
  • Our chapter started in Ohio and had recently branched out with a sub chapter in Philadelphia.
  • Intro of our board (KK and ETD were the only ones on the call)
  • We get together every quarter to have a discussion with other image consulting professionals on things going on in the field. We generally meet in Columbus as a general mid way point.
  • We had our first retreat in Cleveland this past summer but there is talk of hosting the next one in Pittsburgh in 2009.
  • AICI members and affiliates come from a variety of backgrounds
  • Some image consultants go by the name: Personal Shopper, Stylist, Etiquette Consultant, Branding Expert, Wardrobe Consultant, Media Consultant, Visual Communications Expert, etc.
  • Start up cost in the industry: The largest part of start up is training. Most training is held outside of Ohio although there are some online trainings available (available on the resource page of the AICI website) The particular online training mentioned on the call was Joyce Knudsen’s www.imagemaker1.com
  • Susan Abrams, International VP of Membership will email a list of questions to ask/interview a potential trainer to Kristen Kaleal so that it can be distributed to those on the call (See below)

Membership/AICI Information

  • You can get a discounted rate for joining AICI as a student from an accredited university/institution and majoring in something related to the image consulting field
  • You do not have to have started your own business or be in a student status to join AICI
  • Currently the FLC exam is given once a year at conference in the United States and AICI tries to hold it out of the country to reach its international members at other times of the year
  • AICI is currently trying to hold another FLC exam in the states and that may be announced at Conference 2008
  • If you cannot make conference most of the audio tapes are available for purchase through the AICI website

Benefits of joining AICI

  • Learning more about the field/Learn from other consultants
  • Getting and bouncing ideas off of other professionals in the field
  • Motivation, support, and friendship with other professionals in the field
  • Ethical basis and accrediting agency
  • Educational opportunities – international conference (Tampa, May 2008) and on the chapter level.
  • Resume builder/credibility to your clients
  • Marketing from AICI website (potential clients can find a consultant in their area from the AICI site)
  • Opportunity to get on the board and enhance your credibility
  • Advocate the image industry as a business, as opposed to a hobby

**It is your due diligence to call and interview training companies. Here are some sample questions:

- Will the course cover the core skills required for taking the AICI FLC exam?

- Do the trainers hold certification (AICI, CIP or CIM) with AICI?

- What is the duration of the training course?

- What subjects are covered?

- Does the course include training in marketing and business development?

- What is the size of the class?

- Are there additional costs to the training? (i.e. equipment, drapes, cosmetics etc.)

- What, if any, is the consultant's contractual obligation to the company after training?

- Does the company have an after-training support system for consultants?

- Are opportunities available for further training?

- Does the company provide lists of their consultants to the public on request?

- Does the company have a product line and if so, what is the profit margin and/or potential income from this?

- Is it possible to speak to one or two previous trainees?

Monday, January 28, 2008

Conference Call Agenda

AICI OH/PA CHAPTER

CONFERENCE CALL FOR NEW & PROSPECTIVE MEMBERS
January 29, 2008 ~ 8:00pm ET

1. Welcome & Introduction of Chapter Board
2. What is AICI?
3. Chapter Mission Statement
4. Benefits of being a member
5. Our stories
6. What is certification?
7. How to get started in the industry
8. How can you get involved?
9. Coming events
10. Questions

Let us know what we can do for you!

Friday, January 25, 2008

Next Philadelphia-area Meeting!

When: Monday, February 4th, 5:30pm - 8:00pm

Where
: Henry Davidsen Showroom, 17th and Spruce Streets, Center City Philadelphia

(There are parking facilities on 17th Street and on Spruce Street, and street parking is also available.)


5:30-6:00 networking


6-6:45 Speaker and discussion
PR and your business, how to make it work for you.

JoJami will talk to us about what it would take to get you more PR!

- Why PR?

- How to get started

- Do you have a catchy “Hook”?

- Writing an effective press release

- Starting local and moving your way up


JoJami Tyler is an Image and Media coach, who works with actors, speakers, authors, and entrepreneurs to build their media wardrobe and perfect their on camera presentation.

JoJami is the co-author of “TV Image, Live~ How to get on TV and perform like a star” and writes for the fashion blog, www.fabulousafter40.com. She is an image expert for radio and TV and most recently a guest host on QVC.

6:45 –7:30 Speaker and discussion
Topic: TDB

7:30-8:00 networking

Please try to arrive by 5:30 so that you have time to find parking, and have a few minutes to meet everyone before we get started.

Also, please remember to bring $5.00 to cover the cost of snacks and beverages.

If you have any questions, please feel free to call or email:

Chris Baeza
www.elementalessence.net
Cell: (610) 529-5524
Email:
personalstyle@verizon.net


Wednesday, January 16, 2008

REMINDER: Conference Call & Newsletter Deadline

I have two reminders for you:

1) Conference Call for New & Prospective Members January 29th at 8pm

We have been fortunate to have an onslaught of interest in our industry and our chapter recently. We have new members and a lot of people who are interested in becoming members.

Let’s chat - about AICI, what we do, where we meet, and how you can get involved.

We’ll address training options, resources, industry trends, career opportunities, and most importantly, figuring out what is right for YOU and YOUR CAREER GOALS.

I have invited the international VP of Membership, Susan Abrams to join us on the call to answer any additional questions you may have.

Please let me know now if you plan to take advantage of this opportunity and I will add you to my list. A call agenda and dial-in number will be sent out a few days before the date.

Read more about the conference call here.

2) Submission Deadline for our Chapter Newsletter is January 31st.

This is the very first edition of our newsletter and is open to any member of the OH/PA Chapter. Writing for it will make a great addition to your dossier and will provide you with materials to distribute to your own mailing list as well.

In my experience, becoming a prolific writer (even when I didn’t want to be!) has been the single best way to become a known expert in the field. When you have published articles – even in a “trade publication” like this, it establishes you as an authority. And that is something you can’t buy!

(To make it even easier, you can even reuse an old article you’ve written. It’s that simple!)

The first edition is coming out on March 1st. Please submit your head shot as well as a brief bio, including where you are located and your education and training background.

Read more about the newsletter here.


The Nordstrom Experience

February 19 ~ 7pm ~ Cleveland, OH

Hello Everyone

We have scheduled our tour of the Beachwood, OH Nordstrom for February 19, 2008 at 7:00pm. We will have the opportunity to learn firsthand about how things work at the company, how they consistently delight their customers, and about coming trends for the spring.

We will have the store manager, Fran Broda, facilitating this event.

This event is free to AICI members and $15 for non-members. Everyone must pre-register. Please click here for registration.

This is a one-of-a-kind opportunity – not only if you are in the image industry, but if you are in any type of customer-oriented field. Nordstrom literally wrote the book on customer satisfaction.